Protect your relationship, 90 minutes a week.

Inspired by Jordan Peterson’s advice: couples who invest 90 focused minutes a week talking about their lives, challenges, and dreams greatly increase their chances of staying together.

I build tools that make those 90 minutes easier, deeper, and more consistent.

“People need to spend at least 90 minutes a week talking to each other just about their lives… so that intimacy doesn’t disappear.”

– Jordan Peterson*

*Paraphrased inspiration. Please make sure you have the rights to use any photo or direct quote.

Jordan Peterson

The Mission

Relationships don’t fall apart overnight. They erode in silence – missed conversations, unspoken hurts, and drifting attention. 90 Minutes a Week exists to reverse that drift.

Talk Weekly

Build the habit of one focused conversation every week. No phones, no distractions, just the two of you.

Use Simple Tools

Apps and exercises that give you prompts, structure, and reminders – so you don’t have to reinvent the wheel.

Grow Proactively

Like going to the gym before you’re sick, you invest in your relationship before it’s in crisis.

My Story

I was married for seven years. When my marriage ended, it was one of the most painful experiences of my life. It didn’t explode in one day – it slowly deteriorated over time.

Looking back, I realized that we didn’t have a consistent space to talk honestly about what was happening: our stress, our disappointments, our needs, our fears.

I made myself a promise: I would help people with struggling marriages take pre-emptive action. Not just “crisis counseling” when everything is on fire, but small weekly “relationship workouts” – like going to the gym to stay fit, not just to recover after an injury.

I’m an app developer. So I decided to use that skill to build tools that help couples build that 90-minute habit and keep their relationship strong.

The Vision

  • Make it easy and natural to sit and talk once a week.
  • Give couples practical exercises, not vague advice.
  • Use technology to remind, support, and inspire – not replace real conversation.

Apps & Tools

These are products I’ve built to help couples structure their 90 minutes and strengthen their relationship.

90 Minutes

90Minutes: Your Ultimate Relationship Companion Build and nurture stronger, more fulfilling relationships with 90Minutes, an innovative app designed to help couples thrive. Whether you're looking to add a spark to your relationship, deepen your connection, or simply stay organized with shared reminders, 90Minutes has you covered.

Im Home

I’m Home is a simple but powerful ritual for the moment that matters most: the first few minutes after you return home. After a long day of work, stress, or commuting, it’s easy to bring outside tension into your home. I’m Home helps you pause, reset, and step through the door with calm, clarity, and intention — ready to connect with your partner, your family, or simply yourself.

Contact

Want to collaborate, ask a question, or get early access to new tools? Send me a message and I’ll get back to you.

Direct Email

Prefer to write directly?
jacoblipsky.dev@gmail.com

Privacy & About

A detailed privacy policy and “About” page are coming soon. For now, your email is used only for replying to you and is never shared or sold.